Walmart

Back to Work

GlobalHue's relationship with Walmart showcases the depth of our cultural abilities, with three different campaigns addressing three unique challenges.

Walmart's Black History Month campaign called for original work highlighting their sponsorship of the National Urban League. For Walmart's Back to School 2010 campaign, GlobalHue created total market executions focusing on Mom's grocery basket. Back to School 2011 challenged us to adapt existing creative to be more culturally relevant to the African-American market.