Verizon Wireless | NFL
The success of this campaign can be attributed to GlobalHue’s ability to strategically choose effective media and craft clear messaging that resonates with the NFL's growing Hispanic fan base.
A strategy was developed to reach both bilingual and bicultural Hispanics—an important designation to understand and one that GlobalHue has pioneered. With media and event promotion carefully selected, we produced original in-culture creative that resonated with the audience and delivered on Verizon’s brand objectives.
So successful was the campaign that GlobalHue’s role was expanded to include development of Verizon’s first-ever Spanish-language application, a Spanish user interface for NFL mobile.