OneMain Financial

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When CitiFinancial changed its name to OneMain Financial, GlobalHue developed a perfectly timed strategy by first creating awareness and then establishing a brand new corporate identity.

GlobalHue was tasked with guiding CitiFinancial through a complete rebranding—which included the changing of its name to OneMain Financial—without any falloff in performance of their core business: personalized loan solutions. GlobalHue developed and produced an advertising campaign that encompassed TV, print, radio and online, and also developed the brand’s creative look and feel (the brand envelope) that would be executed across OneMain’s other communication channels (web, in-branch and direct mail).