Dodge Journey

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This Spanish-language campaign for the Dodge Journey covers an impressive range of styles, from a sexy teaser trailer to the more practical cargo room splash.

“Hispanic families are not what you think they are, but neither is their family vehicle.” In this campaign, GlobalHue repositioned the Dodge brand in the Hispanic market. The creative portrays Dodge as an unexpected, uncommon and superior brand possessing characteristics similar to the uniqueness of every Hispanic family. Miguel Varoni brought his neutral accent to deliver a dramatic and comedic tone for this campaign.