Chrysler

Back to Work

These Spanish-language commercials are a testament to GlobalHue's ability to create visually arresting TV and powerful messaging that resonates with specific cultural influencers.

“This is Detroit, and this is what we do.” On this campaign, GlobalHue used Diego Rivera’s “Detroit Industry” mural, which portrays African-American, Hispanic and Caucasian workers laboring side by side. Along with the concept of putting your life into your work, the mural represents the idea that “We Are All Imported,” and that the Hispanic spirit, forged and tempered in Detroit, helped create beautiful vehicles and the enjoyable rewards those efforts yielded within the community.