Bermuda
As AOR for the Bermuda Department of Tourism, GlobalHue successfully created a distinguished look and feel in the
uber-competitive Caribbean vacation market. The "Feel the Love" campaign remains Bermuda's most effective to date.
Consumers viewed Bermuda as stuffy, expensive and relatively boring. Bermuda was viewed as a destination for the previous generation and was failing to entice the younger demographic. GlobalHue identified a number of specific shortcomings in the existing marketing approach that were perpetuating these beliefs and created messaging to counteract and reverse them. In the year following the campaign launch, visitation surged to its highest levels in 15 years. Even in the downturned 2010 economy, visitation exceeded the ten years prior to GlobalHue.