Founded in 1988, Don Coleman and Associates (DCA)—a one-man, African-American promotions house—quickly set out to build the premier communications firm.

In 2002, DCA acquired Montemayor y Asociados, a Hispanic agency, and Innovasia Communications, an Asian agency, to become the first integrated, full-service multicultural agency in the US. The expansion led DCA to rebrand itself GlobalHue in order to represent a diverse talent from around the world working under a single flag. Adweek named GlobalHue “Multicultural Advertising Agency of the Decade” in 2009.

Today, GlobalHue is the 22nd largest independent marketing company in the US, and the only true total market agency in the US dedicated to strategically addressing general market and multicultural consumers collectively and individually. GlobalHue leads with cultural insights to influence mass consumer segments and specific consumer groups. The agency has 300 employees who handle
full-service marketing, advertising, media planning and buying, digital, social media, public relations, events and promotions, shopper marketing and broadcast and print production in two full-service offices in New York and Detroit.