Social Wall Décor
Everyday strokes of decorative action, like painting a wall or hanging pictures, may be no-brainers for some, but are these same décor connoisseurs applying such practices to their online walls for, let’s say… Facebook?
If your answer is no, then you are among the masses of both small and large businesses that have fallen victim to not fully integrating the presence of their social wall with a true lattice of progressive elements. Sure, we are all feeling our way through this social web of perpetual adjustments as we add and divide our wall posts and try to determine this medium’s ROI. But in the meantime, let’s try to dazzle our presence up a bit with a little shine and convenience so as to fuel our campaign’s efficiency.
Constant Contact has heard our amateurish cries in the effort to appeal to our targets and extend our reach through the infamous Facebook, Twitter and Linked-In applications. Because it is not restricted to Facebook, the new social media component that they’re launching in 2012 does not live in a vacuum. The reformed email marketing giant has implemented a content management system that allows users to choose from several templates, organized by campaign, which will publish a link to a campaign across all social networks simultaneously. Mind you, this is done with a simple push of a button—coined the “simple share” feature. You may be wondering what makes this social endeavor so avant-garde. Well, its simplicity does.
What separates Constant Contact from their competitors is their program’s user-friendly “drag and drop” editor, which allows businesses to create a product showcase and offer downloadable content, printable coupons, videos and more—and filter it all through social websites. Furthermore, when a visitor surfs onto your page, they will not be subjected to the somewhat drab, banal and monotonous wall display. Instead, your customizable “reveal” page will appear initially and tie in all of your preferred elements on a more attractive backdrop.
So next time you work on featuring your inner HGTV-styled design ideas on your walls, make sure your canvas isn’t limited to just the brick and mortar. Provide a sense of opulence with your social media flair to catch that much-needed attention for your campaign.
– Michelle Nash
