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As talk around the water cooler breeds interest in possible messaging “pop-ups” during network programming, this platform could soon imitate online digital nuances. Initially, we all watched the dynamic change from the acceptable “snipe” usage on television, which typically showcases the network’s logo or animated tagline at the bottom of the screen. This tactic then… Read more
An avid hunter’s survival disposition sneaks into play when aiming at a target. With the loaded ammunition in tow, ready to be volleyed through the crisp clear view, you aim. Shoot. Did you hit your target? Missing targets is not a successful hunter’s favorite part of the journey, but when charting a new course, you… Read more
The idea of being faced with “too many options” can cause an overwhelming stir of disappointment or indecisiveness for the consumer. How do we as brand ambassadors reduce the risk of shoving too much information onto the hard drives of the consumer within the digital space? How does the consumer then filter through the droves… Read more