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On May 9, THE JEEP® BRAND launched a new broadcast commercial for the 2011 Jeep® Wrangler featuring Lenny Kravitz and a track “Rock Star City Life” from his new album, “Black and White America.” GlobalHue, Agency of Record for the Jeep Brand Chrysler, Jeep and Dodge brands for national and multicultural markets while also overseeing… Read more
I GREW up in Toledo, in the Old West End neighborhood near the Toledo Museum of Art. It was a predominantly African-American neighborhood. My mother worked for the Department of Housing and Urban Development, finding temporary housing for residents whose apartments were being torn down. My father was a skycap for United Airlines and worked… Read more
Agency to rebrand U.S.’s largest consumer loan company GlobalHue, a full-service marketing communications agency with total market and multicultural expertise, today announced its account win as creative agency for the rebranding of CitiFinancial to OneMain Financial. GlobalHue will be charged with creating the overall go-to-market strategy and developing the launch campaign for the OneMain Financial… Read more
