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Developing campaigns that effectively and affectively reach the Hispanic brand influencer is a challenging task. Campaigns should be informed with authentic cultural insights (not to be confused by stereotypes), linguistic truths, and intellectual resonance. What does this actually mean? Read ahead. Cultural Insights. The only show I watch on TV today is Criminal Minds. I’ve… Read more
In this blog post, GlobalHue EVP of Client Services Maria Lopez Knowles provides insights on U.S.-born Hispanics. Maria is a second-generation Hispanic immigrant, born in Miami and raised in New Orleans, LA. She is intimately aware of this segment. This is the first in a series of posts by Lopez-Knowles looking at different aspects of… Read more
This Black History Month, Walmart launched a program demonstrating its commitment to the African-American community. The heart of the program, from a creative standpoint, is a beautiful :30 TV spot called “The Heart” produced by GlobalHue. The spot uses a Martin Luther King Boulevard street sign to represent the “heart” of the African-American community and… Read more
